Success At All Costs?

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I touched on this briefly in my New Year’s post.

What saddened me when I dug deeper into medical startups in 2016 was that, quite often, success was seen as something to achieve at all costs, with no respect for customers, colleagues, or the wider community.

Even if a brand has a carefully constructed facade, it will all fall apart behind the scenes if you don’t genuinely care.

Coming from the similarly ruthless world of physician training, I found it very disappointing, especially when startups and the entrepreneurial world are trying to attract more clinicians.

Most clinicians are attracted to healthcare because of the caring aspect. They genuinely want to help make a great contribution to people’s lives, through direct patient-clinician contact.

That compassion and vulnerability can be misused by unscrupulous individuals and companies, and even with a strong Corporate Social Responsibility (CSR) program, the WHY behind the company can be lost.

Is any industry safe from this?

No.

But it’s up to us, the individuals, to keep our values in mind, and live them.

For real.

Are you living your Mission Statement?

Best Reads This Week, September Edition

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We’ve been quiet for awhile! Hello again :)

It’s great to be back!

We’ve got a lot happening at The Medical Startup- thankyou for bearing with our site facelift as it happens.

For now, entertain yourselves with a roundup of some great articles we’ve enjoyed from around the Web this week.

  • Beth Comstock’s a CEO- and an introvert. Tips and strategies at Girlboss.com.

  • Clinical trials are underway for novel early-stage cancer screening through a simple blood test. (The article’s from January but still relevant!)

  • Our friends at Lysn have been listed as one of the top 5 Mental Health social enterprises in tech to watch, along with other inspiring startups. Check out the full list at Social Change Central.

What are some articles and resources you’ve enjoyed recently? Share your finds below!

Melbourne startup Nebula Health Raises $250,000 in Seed Funding For Best Perioperative Patient Care

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First published June 6, 2017

What makes patients’ lives easier?

Having clear, up to date communication with their doctor and treating team.

The problem is, time pressures and administrative structures in most hospitals and clinics make this difficult both for patients and clinicians.

Australian surgeons Dr Paul Paddle and Dr Chandrashan Perera have created a solution for this. Nebula Health delivers smartphone reminders and advice via app directly from the surgeon to the patient, improving the quality of pre-operative care, post-op recovery and long-term health of their patients, in an easy-to-use and efficient manner.

 

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Nebula Health’s new patient-focused app will help patients prepare for and recover well from surgery, with clear instructions tailored to each patient’s unique needs. Photo courtesy of Nebula Health.

As Chief Medical Officer Dr Paddle explains, “The concept for this app was borne out of my own experience and frustration. As a practicing ENT surgeon, I strive to check in on my patients at every step, before and after their surgery. However, in the time-pressured realities of medical practice today, it’s often not possible. With this app, my patients receive personalised directions every step of the way. In return, I receive real-time notifications of their compliance. As a result, my patients have more confidence in my abilities, are more satisfied and have better health outcomes.”

Frustration with the limits of current best patient care are what drive startups formed by doctors, nurses and other clinicians. Perioperative medicine is a standout opportunity for healthtech innovation, given the enormous breadth of surgical patients and cases, spanning from neonatal to paediatrics and adult surgery, and the non-surgical complications that can occur (such as cardiac events) amidst the high turnover of operative cases. A precision medicine solution like Nebula’s app could potentially also help those patients on waiting lists who are anxious about surgery or wanting advice in between appointments.

 

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Melbourne Accelerator Launch Party 2016. Photo: The Medical Startup

Since completing their time with the Melbourne Accelerator Program (MAP), Nebula have visited Silicon Valley with the other MAP graduates and iterated the initial concept of their product into a helpful perioperative app. What was the journey like as a clinician and startup founder? “We tested thirty (surgical) patients using a prototype. Feedback was overwhelmingly positive, and it encouraged us to develop this concept into a market-ready product.” explains Dr Chandrashan Perera , Nebula’s CEO. “Patient testimonials from this trial turned six surgeons into early customers. From this traction, we were able to close our seed round. This funding will allow us to grow the team and scale our services to more patients.” Indeed, at least two more medical doctors have joined Nebula‘s team, and Nebula’s vision has impressed angel investors including Rod Lyle, a board member of ASX-listed medical technology company Pro Medicus.

It’s been exciting following Nebula Health’srapid journey from the Melbourne Accelerator Program (MAP).  Other medical successes include compatriots CNSDose, a pharmacogenetics company who are now part of the Texas Medical Center’s Innovation Accelerator, and other graduates of the MAP program.

Currently, Nebula Health are looking for more surgeons in hospitals and clinics who are interested in their software. For a demo or more information, please contact Li (at) nebulahealth.com.

Congratulations and best wishes to the team!